April 10, 2014 5:06:08 PM
STARKVILLE -- Mississippi State and Adidas provided a double announcement Thursday when they announced a new partnership while unveiling new uniforms for the football and baseball programs.
The extension signed by both identities is for seven years and runs through 2020, with the 2013-2014 academic year serving as the first of the new agreement. The contract is worth $17.5 million over the course of the seven years. MSU and Adidas' previous deal signed in 2009 was worth $3 million over five years and was gear and equipment only. Year one of the new deal actually replaces the final year of the 2009 agreement, raising the yearly worth of the contract from $600,000 to $2.5 million annually.
"In 2008, we had different sports using different companies and we thought it was important to consolidate it to one company for all of our 16 sports," MSU Director of Athletics Scott Stricklin said. "When we tested the market of all the major players in the industry, candidly Adidas was the only one that showed interest in partnering with Mississippi State."
The first year of the new deal actually replaces the final year of the 2009 agreement, raising the yearly worth of the contract from $600,000 to $2.5 million annually.
"Over the course of that last five-year deal, Adidas has come in and completely outperformed what the contract holds," Stricklin said. "They have a level of service that leads to the things said from our coaches about how they both feel about the partnership."
MSU baseball will wear a more cream looking uniform tonight for its Super Bulldog Weekend series against Ole Miss that is supposed to be a throwback look to early days of the sport. The uniform features TechFit ShockWeb technology, which is according to the company release designed to keep "players faster, cooler and winning".
"The baseball team will showcase our lightweight adizero cleats and game-changing EQT bats," said Mark Daniels, Director of Team Sports for Adidas America.
The Bulldogs football program announced its new uniforms for the 2014 season opener against Southern Mississippi on Aug. 30. The new maroon uniform with the trademarked "Hail State" across the chest celebrates the 100th anniversary of Scott Field. The uniforms, including no stripe on the helmet, is based on the 1990s uniform, a decade when the Bulldogs captured the Southeastern Conference Western Division championship in 1998.
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