June 17, 2014 10:56:20 AM
OXFORD -- "For some, politics is a racket that's too good to pass up."
So wrote Christopher Hooks of Politico in a story summarizing the defeat of former U.S. Rep. Steve Stockman, R-Texas, who had been seeking to unseat U.S. Sen. John Cornyn, also a Republican, earlier this year.
It's an observation worth pondering, specifically because electioneering has, in fact, evolved into a freestanding industry and career field.
There is some relation between this development and the seamy side of campaigning as witnessed by Mississippians this year. No less than the Rev. Al Sharpton tabbed the Chris McDaniel-Thad Cochran primary as "downright dirty and bizarre." But all this in-your-face campaigning -- the visible portion -- is merely a sideshow, tip of the iceberg kind of thing.
One has to look past the TV ads, robocalls and media histrionics to get the picture.
As for the primary in Texas, Cornyn, like Cochran, was a conservative "insider." Stockman, like McDaniel, played the role of the much more conservative "outsider."
Unlike McDaniel, Stockman didn't do much "retail" campaigning. He made very few appearances, spent very little money. His forte was casting "tweets" and "posts" into the stream of "social media" that were somewhat outrageous.
Ken Cope, another Republican seeking to oust Cornyn, actually called on Stockman to drop out. "The unserious antics you have engaged in since entering the Senate race have done damage to the Republican brand," Cope wrote Stockman in a letter his campaign made public. "...(T)he way you have conducted your campaign has caused the news media and other observers to view all of the challenging candidates negatively."
That's pretty calm stuff. It's in line with the usual response when one candidate accuses the other of dining on the raw flesh of kittens in response to an accusation of being the unacknowledged grandchild of Adolf and Eva Braun Hitler. "Hey, politics has always been rough and tumble. Abraham Lincoln was often called an ape or monkey or baboon. If you can't stand the heat, stay out of the kitchen."
What we're talking about is different.
It's not mere name-calling or jockeying for position. More and more these days it's all scripted. It's not about feeding media all-too-hungry for shock and outrage stories so that issues questions are never asked and answered. (Actually, a McDaniel-Cochran debate would have been pretty boring since they agree on pretty much every point of conservatism.) It's about the business aspect; marketing.
As Hooks pointed out in his article, Stockman may have had debts from his previous House campaigns and was running to raise new money to pay old bills.
He wouldn't have been the first to do this.
Nobody talks about it much, but fund-raising is a highly profitable enterprise for individual firms who solicit campaign cash on a bounty system -- the more they raise, the more they make.
A component of having a steady stream of dollars is to have a good mailing list -- and such a list with direct contact information to those with a history of giving is as valuable as the gold the list generates.
In the computer age, these lists are actually individualized portfolios. The sharpest campaign professionals know every potential donor's buttons and how to push them.
Some may think of this as insidious and others may call it the work of genius, but the level of sophistication in developing lists of donors and voters, their pet topics and pet peeves, is unprecedented.
These days, pleas for cash can be tailored with precision. For instance, a robocall against gun control can be made to a person whose name and information were harvested from a pre-Second Amendment database.
Further, said "good mailing lists" and layered data are commodities. Campaigns negotiate for the purchase and transfer of digital information.
Back to Mississippi: Statewide, all voters except those who cast ballots as Democrats in the June 3 primary, are invited back to the polls next week to decide whether Cochran or McDaniel will face former U.S. Rep. Travis Childers, nominated by Democrats, in the general election on Nov. 4.
"Commentators" and "observers" are pulling out their stock phrases: "Too close to call," "dependent on turnout," "polling within the margin of error." All are accurate, as is the statement that there's more going on than we see.
Electioneering has always been an art. These days it's also a science as well as a profitable venture for thousands and thousands of careerists. It has become a specialized industry with its own language and legions of data-driven professionals.