STARKVILLE -- Egg Bowl week gets bigger each year.
That''s exactly the way Mississippi State head coach Dan Mullen wants it.
He ramps up practice intensity and coaches and players go to work with a different swagger.
Mullen''s preferred "The School up North" tag -- his first jab in the fight -- continues to stir the pot of trash talk between fans and alumni of both schools.
Embracing a school''s rivalry game was already in his detail as a part of the annual "Holy War" between Utah and BYU.
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