Per Mollerup's Marks of Excellence: The History and Taxonomy of Trademarks (Phaidon) appreciates the power in small images.
The Magnificent Spilsbury and the Case of the Brides in the Bath (John Murray) by Jane Robins reconstructs a series of gruesome murders of brides.
My Lunches with Orson: Conversations between Henry Jaglom and Orson Welles (Metropolitan Books) features revealing conversations with a master filmmaker and gossip.
Frankenstein's Cat: Cuddling Up to Biotech's Brave New Beasts (Scientific American / Farrar, Straus and Giroux) by Emily Anthes tells of technology applied to our animals.
Hollywood and Hitler 1933 - 1939 (Columbia University Press) by Thomas Doherty is a fine history of a sorry time for the movies.
Flickering Light: A History of Neon (Reaktion Books) by Christoph Ribbat shows many ways neon light has affected and reflected us.
The Gateway Arch: A Biography (Yale University Press) by Tracy Campbell tells how St. Louis got its symbol.
The Complete Dinosaur (Indiana University Press), edited by Brett-Surman, Holtz, and Farlow, is a huge summary of what we know about the ancient beasts.
In Butterfly People: An American Encounter with the Beauty of the World (Pantheon), historian William Leach recounts American butterfly madness.
5. Pulitzer finalist Martin to deliver reading Thursday ENTERTAINMENT